Mathias Dahlgren is one of the most famous chefs in Sweden. He wants to create a modern packaging concept that enchances the feeling of the product. Great standout and a fantastic vision of modern design.
To design a modern set of kitches appliances under the new brand of Mathias Dahlgren Edition, he's collaborating with Grand Hotel Stockholm and retailer Dafra, with the brandinf studio Essen International.
The result showing only the essential information at point of purchase, size, and the cooking itself. Minimalism at its best.