Using Timex MK1 as a canvas.
Timex has teamed up with It's Nice That, an UK famous design studio. The collaboration bring the typographic heritage of both brand's together, with the customization of a military classic - the Timex MK1.
Camelot, Leipzig-based type collective has designed a type face inspired by the letter forms oh both It's Nice That and Timex. The result made a great look of a bold sans-serif, with a hand-rendered quality. A message in a sun-like roundel seal the watch with a positive pledge to each person who wears it : "Nice Time Guaranteed."
“We wanted to bring our tone, to put a smile on people’s faces when they looked at it,” explains It’s Nice That art director Ali Hanson, who has designed the watch. “To do it in a really nice It’s Nice That way, to be a little tongue-in-cheek.”
Timex x It's Nice That watch is now available at The Watch Co. store and online here.