Using Timex MK1 as a canvas.
Timex has teamed up with It's Nice That, an UK famous design studio. The collaboration bring the typographic heritage of both brand's together, with the customization of a military classic - the Timex MK1.
Camelot, Leipzig-based type collective has designed a type face inspired by the letter forms oh both It's Nice That and Timex. The result made a great look of a bold sans-serif, with a hand-rendered quality. A message in a sun-like roundel seal the watch with a positive pledge to each person who wears it : "Nice Time Guaranteed."
“We wanted to bring our tone, to put a smile on people’s faces when they looked at it,” explains It’s Nice That art director Ali Hanson, who has designed the watch. “To do it in a really nice It’s Nice That way, to be a little tongue-in-cheek.”
Timex x It's Nice That watch is now available at The Watch Co. store and online here.
Auctioned on StockX.
Now available in store and online in The Watch Co.
Must have watch for Gorillaz fans.
Another Casio icy model.