Good Design Is Innovative—
Good Design Makes a Product Useful—
Good Design Is Aesthetic—
Good Design Makes A Product Understandable—
Good Design Is Unobtrusive—
Good Design Is Honest—
Good Design Is Long-lasting—
Good Design Is Thorough Down to the Last Detail—
Good Design Is Environmentally Friendly—
Good Design Is as Little Design as Possible—
About Dieter Rams
Dieter Rams (born 20 May 1932 in Wiesbaden, Hessen) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation.
Dieter Rams began his studies in architecture and interior decoration at Wiesbaden School of Art in 1947. A year later, in 1948, he took a break from studying to gain practical experience and finish his carpentry apprenticeship. He returned to Wiesbaden School of Art in 1948 and graduated with honours in 1953 after which he began working for Frankfurt-based architect Otto Apel. In 1955, he was recruited to Braun as an architect and an interior designer. In 1961, he became the Chief Design Officer at Braun, a position he retained until 1995.