28 August 2017
Braun Is Relaunching Two of Its Classic Minimalist Watches

For the 2017 editions, Braun commissioned Lubs to create a timepiece that’s both classic and contemporary.

 

Braun recreate the AW 10 and AW 50 models, made it play to re-enter the world of watches a few years back and now taking another step forward to commisions Dietrich Lubs who worked alongside Dieter Rams.

The AW 10 is the brand's first ever analogue wristwatch, created by Lubs and Rams back in 1989, with the main driver being a shared desire to display the time and embody Rams' oft-quoted 10 Principles of good design.

First introduced in 1991, the AW 50 came along with the guiding principle of simplifying the design even further, remove the numbers and minute track and adding a date function.

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