How it all began..
In 2013, we (Rex and Charles) had an idea - a
simple idea to solve our own frustration with
jingling key chains.
Not knowing if others would find the solution
helpful, we decided to introduce it to the
crowdfunding community. To our surprise, we
gratefully had 5,000 people believe in our vision
by the end of the 30-day kickstarter campaign.
We quit our jobs in industrial design and
pharmacy, flew overseas, and lived out of
our suitcases for 4 months to ensure that our
products were made to the best possible quality.
When we saw all the excitement and feedback
from our supporters - it redefined our entire
purpose as a company.