How it all began.. In 2013, we (Rex and Charles) had an idea - a simple idea to solve our own frustration with jingling key chains. Not knowing if others would find the solution helpful, we decided to introduce it to the crowdfunding community. To our surprise, we gratefully had 5,000 people believe in our vision by the end of the 30-day kickstarter campaign. We quit our jobs in industrial design and pharmacy, flew overseas, and lived out of our suitcases for 4 months to ensure that our products were made to the best possible quality. When we saw all the excitement and feedback from our supporters - it redefined our entire purpose as a company.