We are a newly-created division of Nocs, the first name in premium Swedish audio products. Our mission is simply to design things that combine a simple, minimalist approach with top-grade materials. Wholly committed to developing unique products that seamlessly blend substance and style, we’ve spent countless hours honing our debut product, Seconds. The result is a well-crafted item that meets the stylistic desires of myriad personalities. Simple to the eye yet deceptively complex. We refuse conformity, preferring instead to push the boundaries of what’s possible. In the process, we’ll take no shortcuts when it comes to the conceptualization, testing and marketing of our products. If it isn’t good enough for us, it isn’t good enough for our customers – especially as our customers have some of the most discerning eyes around. When we founded Nocs Atelier and convened to design a watch, there was never a time when someone said “I can’t think of anything”. That’s because we love what we do. Product development isn’t a chore, it’s an exploration, a chance to discover a new way of doing something, a novel way of expressing our vision. Our objective is to design superior products that are constantly evolving, thus meeting and exceeding our customers’ wants and expectations. In order to remain on the crest of functional yet advanced design, we constantly try to draw smarter and better. Our mission, beginning with Seconds, is to deliver items our customers can enjoy for y ears to come.